The Maloof family is part of the ownership group of the NBA's Sacramento Kings. The filed trademarks demonstrate that Kings ownership is considering moving the Kings to Anaheim.The web domains losangelesroyals.com and anaheimroyals.com have also been registered within the past three weeks.The trademark applications were filed on behalf of Crickets Corp., a Nevada corporation represented by Sacramento attorney Scott Hervey. Hervey specializes in intellectual property issues and also represents the Maloof family, owners of the Sacramento Kings and the Palms Casino in Las Vegas.
Further research of trademark applications also show that Mr. Hervey has filed a previous trademark application for the "Maloof Cup World Championship of Skateboarding", indicating direct connections to the Maloof brothers. In addition to the two patents mentioned in the KXTV article, Mr. Hervey has also filed applications for trademarks for the titles "Orange County Royals" and "Anaheim Royals of Southern California", although it is customary to file extra trademarks as red herrings to conceal the identity of the planned name.
The Sacramento Kings were originally named the Rochester Royals, before moving to Cincinnati. Their move to Kansas City prompted the name change to 'Kings', so as not to be confused with baseball's Kansas City Royals. In a bit of history repeating (and reversing back on) itself, it is thought that the Kings will change their name back to Royals to avoid conflict with the NHL's Los Angeles Kings.
In a separate and previous transaction, NBA Properties, using a correspondent other than Mr. Hervey, had a review for the trademark name "Anaheim Amigos" completed in February. However, it appears to focus on merchandise instead of sporting events.
See the information below on the applications for each trademarked name:
- Orange County Royals
- Anaheim Royals
- Anaheim Royals of Southern California
- Los Angeles Royals
- Maloof Cup World Championship of Skateboarding
- Anaheim Amigos
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